Privacy Policy
Effective Date: 2025-05-25
Last Updated: 2025-05-31
Blooming ("us", "we", or "our") operates the Blooming mobile application (the "Service").
This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service, and the choices you have associated with that data.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.
Definitions
Service
The Blooming mobile application operated by us.
Personal Data
Information about a living individual who can be identified from that data (either directly or indirectly).
Usage Data
Data collected automatically through the use of the Service (e.g. session duration, feature usage).
Activity Data
Data related to your physical activities, such as running, cycling, yoga, or strength training.
Wellness Data
Data related to your overall health and wellbeing, including heart rate, sleep, stress, journaling responses, mood, and similar metrics.
Data Controller
Blooming determines the purposes and means of processing your personal data.
Data Processors (or Service Providers)
Third parties we engage to process data on our behalf.
User (or Data Subject)
A person using our Service whose personal data is collected.
Information We Collect
We collect different types of data to provide and enhance our Service:
Personal Data
When using Blooming, we may ask you to provide personally identifiable information such as:
- First and last name
- Email address
You may receive optional updates or wellness-related communications. You can opt out at any time.
Usage Data
We collect information on how you interact with the app, such as which features are used and for how long, to help us improve the user experience.
Activity and Wellness Data
We collect data either entered by you directly or imported from third-party wearable devices and health platforms you choose to connect. This may include data such as:
- Physical activity logs
- Sleep and heart rate trends
- Mood, alcohol use, and other wellness journal entries
How We Use Your Data
We use your data to:
- Operate and maintain the Service
- Provide personalized summaries and insights
- Support wellness tracking and trend detection
- Communicate important updates and optional offers
- Analyze usage and improve features
- Detect and prevent technical issues
Legal Basis (GDPR)
If you are in the European Economic Area, we rely on the following legal bases:
- Your consent
- Fulfillment of a contract
- Legal compliance
- Legitimate interests
Data Retention
We retain your data only as long as necessary. You may delete your wellness and activity data or your account at any time through the app's settings.
International Data Transfers
Your data may be transferred and stored outside your region. By using Blooming, you consent to such transfers, provided appropriate safeguards are in place.
Sharing and Disclosure
Your data is private by default. We do not share it with third parties unless:
- You give explicit consent (e.g. connecting external services)
- It's legally required
- It's needed to protect rights or investigate misuse
- You allow others to view selected data (e.g. through optional sharing features)
Profile Visibility
Your name and optional profile picture may be visible to other users you choose to interact with. You are not required to use your real name or identifying information.
Security
We take data security seriously and implement commercially acceptable safeguards. However, no method is completely secure.
Your Rights (EEA Users)
You have the right to:
- Access, update, or delete your data
- Restrict or object to processing
- Receive your data in a portable format
- Withdraw consent at any time
- Lodge a complaint with a local authority
Third-Party Services
We may use trusted third-party service providers to support our Service. They only access data required to perform their tasks and must keep it confidential.
External Links
The app may link to third-party content. We are not responsible for the privacy practices of other sites or services.
Children's Privacy
Blooming is not intended for users under 18. We do not knowingly collect data from minors. If we become aware, we will delete such data promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted in the app and may be communicated by email. Continued use of the Service means acceptance of the updated policy.
Contact Us
If you have any questions, please contact us at:
Johan.legernes@bloomingapp.no